Hey there :) Thanks for stopping by.

A seasoned copywriter and content strategist with nearly 20 years of experience, I've led data-driven campaigns that catch the eyes of Fortune 500 executives, everyday consumers, and prominent publications like Forbes and CFO.com.

Some highlights I've achieved with various companies, with the support of some amazing colleagues:

Email Click Rates: Boosted clicks by 200% and open rates by 300%, driving a 37% increase in qualified leads.
Social Media Engagement: Grew organic followers by 800K within 10 months, lifting engagement by 111% YoY.
Revenue-Driving Emails: Consistently pulled in $100K+ from daily marketing emails.
SEO Impact: Increased average session times by 4.5x and pushed top keywords to Google’s #1 spot.

My recipe for success? A blend of data-driven insights, a lifelong love for storytelling (I’ve written three novels—your customers are my new characters), and keeping all copy clear, simple, and human—always.

I'm not happy until I watch those engagement—and revenue—numbers climb. Which also means I'm obsessed with constantly testing and improving. There's no greater thrill than figuring out what works for each audience—that moment where you finally throw your arms up in the air and go, 'Ah! I have them!'

Known for surpassing benchmark expectations and lightening the mood with an occasional witty quip, I'm committed to delivering exceptional results.

If you’re looking for someone who brings a balance of strategy and creativity to every project, let’s chat. I'd love to show you how I can bring fresh energy and measurable results to your brand.

On a personal note... 
I'm a mom to two lovely daughters and a bossy corgi. Growing up as someone who couldn't get enough of Star Wars and all things nerdy, I wrote my first fantasy novel when I was 16. It was about a boyband and, according to absolutely no one but my mom, was "very good." Since then, I've written three novels, one of which almost got picked up by a publisher. (My mom loved that one, too.)

When I'm not working, you'll either find me escaping into a fantasy novel, living my best adult life at Disney, or belting out karaoke with people from all across the world.