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Copy That Hooks, Ranks, and Converts

Hi, I’m Jessica. With 17+ years in data-driven copywriting and content strategy, I know how to turn words into results—whether it's boosting click rates by 700%, bringing in six-figure daily email revenue, or landing #1 spots on Google.

From social campaigns that attract thousands of new followers to landing page conversion rates that soar, my copy breathes life into brands, drawing audiences in like a siren's song.

Take a look at my portfolio below, and let's talk about how I can bring fresh energy and measurable results to your company.

Featured Articles

AI: The Lifeline CFOs Have Been Waiting For

Today’s CFOs are frustrated.

They’re expected to be strategic visionaries, making rapid, data-driven decisions that guide their organizations into the future.

Yet, despite spending heavily on technology, CFOs end up with limited returns on their investments. Instead of the dynamic, forward-looking insights they seek, they’re left managing “noise”—an endless stream of reports and data that cloud, rather than clarify, the bigger picture.
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The LED Area Light: There's a Reason Everyone Wants One

LED area lights are your go-to fixtures for illuminating perimeters, parking lots, or anywhere else needing an added dose of security.

But there’s way more to one of these fixtures than meets the eye. And knowing the difference between a great and not-so-great area light will make your life ten times easier in the long run.

No surprise phone calls from your customer, letting you know the fixture you installed months ago failed.

No wasted time or money on sub-par products.

No having to return...

Top-Performing Emails & Video Scripts

Social Posts

Articles

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How to embrace the power of gen AI in finance

Generative AI is taking every industry by storm, and the world of finance and accounting (F&A) is no exception. Picture this: processing large pools of financial data in seconds, automating end-to-end workflows, and getting sharper insights for strategic decision-making, all through the power of generative AI.
This isn't a distant future – it's here. In fact, leading tech providers are racing to integrate generative AI, with 90% highlighting its value in recent earnings calls. But, as with any g...
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The AI craze in finance is real: how leaders are staying ahead

Three major takeaways from our roundtable co-hosted with Gartner

The buzz around AI in finance is more than just talk—it’s a game-changing movement reshaping how the sector operates.
In fact, according to our recent survey of 550 business leaders across industries, the next two years are critical to gain a competitive edge from gen AI’s potential.
To dig deeper into how finance leaders are charting the course, we brought together a group of executives for a roundtable discussion. Joined by a Ga...
Genpact •

CFOs, drowning in data? Finance Data Hub is your lifeline

In finance, CFOs often find themselves drowning in data, rather than insights. And while artificial intelligence (AI) just might be the life vest finance teams need, it's only effective with clean and reliable data. The answer? A robust system that can organize and manage their data effectively – one that easily turns overwhelming amounts of financial data into actionable insights. Like our Finance Data Hub.

In finance, CFOs often find themselves drowning in data, rather than insights. And whil...
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LED High Bays: An Evolution That Makes Darwin Jealous

The right LED high bay light makes all the difference.

In fact, businesses waste billions of dollars a year in both energy and maintenance costs, simply by choosing a sub-par high bay with an equally sub-par performance.

That’s not just bad for the budget; it’s bad for time.

Not to mention, having high bay replacements on hand takes up important space that could otherwise be used for more productive things. Like actual inventory.

Installing the right fixture can eliminate lighting costs by u...

Why Quality Testing Matters

All LED lighting isn’t tested equally.

Maybe you’ve been there. You get a call from your client, and she’s upset because the lighting you installed a couple months ago stopped working. Or worse, it flat-out broke. She’s been a customer for a while, but you can tell she’s starting to doubt your expertise.

But it isn’t your expertise that should be doubted. It’s the lighting manufacturers who make all kinds of claims about their products that just aren’t proven.

Let’s face it: replacing bad lighting costs time and money that you don’t have. And think of your clients; it could mean a stop in operations and productivity, especially in 24/7 operations like warehouses. Or it could mean less safety in parking lots or garages, which results in less customers.
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Outdoor LED Lighting Guide: Security Edition

Choosing the best outdoor security lighting is no small task. After all, high quality lighting can make a huge impact on the way people perceive a location.
If a person doesn’t feel safe in a parking lot or on a walkway, chances are they’ll go out of their way to avoid it. Which means less business for your customer.
If security guards at industrial buildings or warehouses, for example, can’t see proper identification under sub-par lighting, that’s a problem. If security camera footage is blurry...
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The LED Wall Pack Guide You Didn't Know You Needed

Switching to LED wall pack lights can skyrocket your client’s energy savings as high as 70%.

That’s a win for them, and a win for you. Since you won’t be called in for any maintenance for at least 100,000 hours.

During those 100,000 beautiful hours, your client will also benefit from increased safety. In fact, wall packs are typically the go-to fixture for any place needing a security boost.

Criminals hate them. And with good reason.

Their bright and crisp light instantly turns night into day, with no glare or hot spots.

Here’s a look at how wall packs make several different applications instantly better.

LED Lighting You Don't Want (And The Kind You Do)

These days, LED lighting has become more universal than ever. The no-questions-asked option for both indoor and outdoor lighting needs. In fact, it’s downright hard to find traditional tech these days.

And it’s easy to see why.

Compared to traditional lighting, LED lighting lasts longer, saves more on your energy bill, and delivers better light quality. It’s also quickly approaching parity with traditional lighting, making it hard not to make the switch.

You’d think that if your fixture is LE...
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LED Flood Lights: What Separates the Best From…Everything Else

After all, business owners depend on the reliability of flood lights for added security and protection at night. One that fails without warning can have a huge impact on a bottom line, deterring potential customers from becoming, well, customers.

And – most importantly – not deterring thieves from having a field day.
Not to mention, the amount of time and money you’ll spend replacing fixtures that don’t work as promised.

There’s a solution to this madness, and it comes in the form of quality t...

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